The Loyalty Wine Collection was founded by James Prince. If you look up the definition of loyalty in the dictionary you might find J Prince as a synonym. When asked what he would name his wine collection the first thing he said was "loyalty". He then stated "I want to create a drink where two or more people who are real with one another can come together and celebrate." On that day the Loyalty Wine Collection was brought to life. After tasting numerous different wines he selected the wines that would be in the collection. J Prince has been an entrepreneur since he was young child. His various businesses include boxing, hip hop music, apparel, and now wine. Inspired by a vineyard tour in Napa Valley, the hip-hop veteran and boxing manager turned his focus from rhymes to wines. Like how musical elements come together on a hit track,J. Prince believes that wine adds harmony to social occasions, and he enjoys uncorking a bottle over dinner and good conversation. Whether chart-topping or bottle-popping, J. Prince doesn't miss a beat, and his newest releases will make a show-stopping statement at your next party. Whether you're in the mood for a smooth red or lively sparkler, uncork greatness with The Loyalty Collection.